Reliance: Biggest Retail Store Summer Sale Campaign
As one of India's largest retail chains, Reliance Smart Stores faced a challenge as the sweltering Indian summer approached. With temperatures soaring and children on their summer vacations, the need for hydration and cooling products skyrocket. Reliance wanted to launch its most important and largest promotional event of the year—the "Double Dhamal Summer" campaign, known as the Summer of Savings. The goal was to effectively communicate the dual benefits of their summer offers: doubling the fun with double the savings, while addressing the essential needs of keeping cool and hydrated during the intense heat.
To convey the essence of the "Double Dhamal Summer" campaign, we crafted a visual language and typography that exudes freshness and coolness, embodying the spirit of summer. By integrating playful and engaging elements, our visuals ensured that the message of "double the fun with double offers" was both clear and compelling.
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Our goal was to create a design that appeared refreshing and approachable to everyone, while maintaining a clear visual hierarchy for the brand. To achieve this, I crafted a key visual centered around dynamic typography, and designed for their social presence.
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The concept aimed to present offers that appeared larger than life, making them feel grand and exciting. To achieve this, we personified the products, giving them a dynamic, almost animated presence. The primary target market was middle-class women, especially mothers, who are typically responsible for the family's well-being and budget management in India.
This campaign was designed to be something they eagerly anticipated, knowing it would help them manage their household needs more effectively.
Typography and Key Visual: Approachable and fun, inviting everyone to enjoy the summer offers.
Social media posts emphasizing the "bigger than life size" offers
