Hershey’s India: New Product Variant Launch Campaign
Hershey’s India expanded its Exotic Dark chocolate line with two distinctive and unique flavors:
Guava Chilly and Blackberry with Californian Almond, a match made in heaven. The challenge was to introduce new, unique variants that would build on the success of the Exotic Dark range, while delivering a luxurious and indulgent experience that stood out in a competitive market.
We initiated the campaign with captivating teaser promotions and strategic reveals on social media, featuring influential actress Tapsee Pannu as our brand ambassador, successfully sparking consumer curiosity. We crafted an enticing product page on Amazon to highlight the product's richness. This approach was highly effective, resulting in a successful product launch.
-
Our objective was to provide a luxurious journey of indulgence, offering an irresistibly rich and tempting product that radiates luxury and sophistication.
-
Led by Senior art director Kavita Modi, the vision was to visually captivate our target audience starting from teasers to product reveal, making them feel unique and discerning, like true aesthetes.
Utilizing cascade shots beautifully illustrate the unique chocolate-making process and enhancing the campaign's sophistication through static images and cinemagraphs to create a dynamic visual experience.
Once consumer curiosity was piqued, the Amazon product page was designed to highlight the extraordinary combination of flavors and exceptional taste. This cohesive visual strategy effectively communicated the luxurious and indulgent nature of the product.
Amazon product page designed for a seamless and engaging shopping experience.
Social media campaign for product teaser and reveal.
Initial story boards to create a CGI brand film.
Youtube Bumper ads launched to enhance brand awareness and reach.
