Collaborating closely with a team of talented copywriters, I spearheaded ideation sessions where we delved deep into the essence of Hershey's Chocolate brand. We brainstormed concepts that were not only visually impactful but also resonated strongly with the brand's values and messaging. From nostalgic throwbacks to innovative takes on classic themes, each concept was meticulously crafted to evoke an emotional connection with our audience.

With over a year of dedicated focus on Hershey's Chocolate, particularly Hershey's Bar and Exotic Dark Chocolate, I became intimately familiar with the brand's guidelines and requirements. As the art director for these projects, I not only oversaw the creative direction but also played a hands-on role in designing and refining each visual element. Through countless iterations and feedback cycles, I ensured that every aspect of the design—from color palette to typography—was meticulously crafted to capture the essence of Hershey's Chocolate. My attention to detail and dedication to excellence were instrumental in bringing our creative visions to life while staying true to the brand's identity.

In leading the art direction for package illustrations, I embarked on a journey to capture the essence of Hershey's Chocolate in a visually captivating way. This involved not only designing the artwork but also immersing myself in the brand's story and heritage. To breathe life into the packaging, I collaborated closely with a diverse team, including talented artists and illustrators. Through extensive interviews and brainstorming sessions, we distilled the essence of Hershey's Chocolate into vibrant and engaging illustrations that adorned each package.